About us
Bidders Highway is a digital marketplace for enthusiast vehicles. Cars and motorcycles that mean something extra to their owners.
About Us
Bidders Highway was founded in 2022 by a team of car nerds who have been driven by this passion since childhood and now thought it was time to make a mark in the Nordic market.
We have built the marketplace we ourselves lacked: transparent online car auctions for enthusiast cars, collector cars, sports cars and motorcycles.
7-day auctions, 100% of the amount goes to the seller, and help with valuation, reserve price, advertising and marketing. Today we are the fastest growing marketplace in Sweden for this type of object with new auctions every day
– It is safe, easy and fun to buy or sell a car at auction!
Bidders Highway in numbers
A fast-growing car auction platform
• Founded in 2022; focus on enthusiast cars, sports cars, collector cars and motorcycles.
Reach & community
• 300 000+ visitors/month
• 40 000 newsletter subscribers
• 30 000 registered bidders (≈300 new/week)
Activity at our auctions
• 7 days per auction; new auctions every day
• Bids on all items
• ~30% of sales are exported
• Choose between hidden reservation price or No Reserve (No Reserve usually performs best in bid volume; decision is made together with your manager.)
Results since the start
• 1 000+ enthusiast vehicles sold
• >SEK 100 million in annual sales
More information about how to sell and buy on our marketplace can be found in our FAQ.
Related Pages
What is Bidders Highway?
Bidders Highway is an online auction platform for enthusiast vehicles – everything from vintage and collector cars to sports cars, convertibles and motorcycles that have that little something extra. We are built around an active community of car and motorcycle nerds like ourselves and want to be the campfire where people meet, share knowledge and find items that are often not seen in the rest of the market.
October 01, 2025 10:00
Why auctions?
Auction brings together the right buyers at the same time and drives a market price in a short time – with protection in the form of a reserve price and moderation.
October 01, 2025 08:00
Who are we?
We are a team of car nerds, advertisers and platform builders. With roots in the car trade and experience in large-scale technical solutions, we are building Sweden's most transparent car auction platform - for enthusiast cars, collector cars, sports cars and motorcycles.
September 29, 2025 12:30
Contact us
Here you will find information on how to most easily get in touch with the right person at Bidders Highway. Choose the right contact method and we will help you faster.
September 28, 2025 13:00